EXPERIENCE

Colorado Fleet & Mobility, Aurora CO – Director of Marketing & Sales / Partner – AUG 2014 to PRESENT

Oversaw and ran all Marketing and Communications. This includes;
-Website build and management
-3rd party platform ad design and management
-Branding for all Print media and advertising
-Digital design, strategy, advertising and email execution
-All brand training and Sales procedure


Justin McMinn, LLC, Denver CO – Digital Marketing Consultant – AUG 2014 to PRESENT

-Oversaw: digital marketing strategy, design, and websites for:
-MileHighAmbulance.com
-SavanteWineCellars.com
-GrooveSubaru.com


The Art Institute of Colorado, Denver CO – Adjunct Instructor – JAN 2015 to JAN 2017

-Instructed up to 20 students in Fundamentals of Marketing class.
-Prepared all course materials: syllabus, lesson plans, assignments, exercises, tests and project briefs.
-Lead class in debates, presentations, and critiques.

Courses taught:
-RS2321 Fundamentals of Marketing.
-DMG3398 Managing Creativity and Innovation.
-RS2324 Business Communications.
-ADVA407 E-Commerce Strategies & Analytics.


Red’s Shed, Denver CO – Director of Marketing & Creative Director – MAR 2014 to AUG 2014

-Oversaw all Digital and Print marketing materials. Developed all marketing strategy through the creation of the brand standards.
-Oversaw all SEO optimization strategy and deployment. Designed and implemented front-end UI/UX changes/simplification.
Managed, tested and oversaw: RedsShed.com and blog.RedsShed.com. Tracked and analyzed all traffic and sent weekly reports.
-Managed a team of 8 interns in completing daily, weekly, and monthly tasks through management and training.


Summit Automotive Partners, Centennial CO – Web Master & Graphic Designer – SEPT 2012 to MAR 2014

-Oversaw project coordination for Digital and all Print marketing materials. Scoped project request with GMs, oversaw graphic design and direction. Was acting Creative Engineer for six months and acting Digital Marketing manager for three months.
-Managed the Groove and Vista Auto websites: GrooveAuto.com, GrooveMazda.com, GrooveFord.com, GrooveSubaru.com, GrooveToyota.com, VistaColorado.com, SilverthorneSubaru.com and VistaJeepChryslerDodgeOfSilverthorne.com.
-Designed and built digital pages for every new sales event. Created ad group specific landing pages for new 2013 & 2014 vehicle models. Re-designed service and parts landing pages for six websites, designed and built Drive For Education information and application landing pages with custom form submission section.
-Implemented SEO best practices: meta tags, page content, specifically targeted URL creation, page linking & video search.
-Audited websites, call tracking phone lines and eLead sources and provided website audit and support to dealer level staff.
-Provided CRM, Blogging, on page SEO, Specials Upload and Inventory management training at the store level to new hires.


Groove Mazda, Centennial CO – Inventory Manager & Website Specialist – FEB 2010 to SEPT 2012

-Managed Digital and Print specials under the New and Used car manager’s direction, advised on inventory vs. demand.
-Prepared inventory for the lot: New inventory PDI management, used car presentation/advertising and photography of each unit.
-Worked with the Service Department to certify incoming CPO inventory and present it according to Mazda USA guidelines.
-Assisted the sales department in meeting and exceeding specific monthly sales goals and year-over-year quotas through sales and marketing. Assisted with customer service through implementation of standardized procedures.


Savante Wine Cellars, Denver CO – Graphic Designer & Lead Draftsman – JAN 2009 to FEB 2010

-Designed, built and updated the Savantewinecellars.com and HogebackWoodworking.com websites.
-Built templates for presentation and inventory management. Designed all marketing material for use in securing new work.
-Set up 3D Model library catalog of all parts made in the manufacturing shop by measuring existing inventory.
-Concepted modeled and rendered designs for new product lines to create presentation documentation.
-Developed standard operating procedures for a majority of the product lines so inventory could be reproduced at spec.

EDUCATION

-Argosy University, MBA, Business & Marketing

Graduated: November 2011, Denver, CO – 3.8 GPA

-The Art Institute of Colorado, BA, Industrial & Graphic Design

Graduated: December 2008, Denver, CO – 3.8 GPA

KNOWLEDGE

Operating Systems:

  • Apple OS
  • Microsoft Windows

Adobe Creative Cloud Design Suite:

  • Illustrator
  • Photoshop
  • Dreamweaver
  • InDesign
  • After Effects

Website Coding:

  • HTML5
  • CSS3
  • JavaScript

Back-end Tools:

  • WordPress
  • Blogger
  • Dealer.com
  • Dealeron.com
  • Dealersocket

Other Software:

  • Microsoft Word
  • Excel
  • PowerPoint
  • Apple Keynote
  • Numbers
  • Google Analytics
  • Adwords
  • Webmaster Tools
  • Google SketchUp

 

Download my Resume

JUSTIN MCMINN RESUME (PDF)

 

LinkedIn References:

 

Leo Abrashevich, Director of Operations At Mile High Ambulance:

“Justin McMinn was and remains a valuable asset to Mile High Ambulance, LLC. He has helped the company grow immensely. Specifically, his multitude of creative design ideas and abilities has given MHA an edge in a very competitive market. Wherever Justin decides to continue his career, he will be very successful. It is rare to find an individual as driven and skilled in a plethora of fields. It is with great pride that I recommend Justin into whatever the future holds. “

Matt Gesualdi, Owner of Renaissance Man LLC:

“As recommendations go Justin is very easy to write for. He has never failed to impress me as a student, graduate, dedicated son and brother and all around good guy. He is the kind of hard worker that every business should have. Justin’s enthusiasm for problem-solving is inspiring and can be contagious in a group atmosphere.
If I were in the position to hire him I wouldn’t be writing this, I’d just employ him.”

Chris Chen Mahoney, Academic Department Director at The Art Institute of Colorado:

“Justin was probably one of the best students I have had during my eight years as an Industrial Design faculty at the Art Institute of Colorado. Justin was respectful, intelligent, and diligent in the best sense of the word. As a student employee, he was always reliable and efficient. As the president of the IDSA student chapter, he organized successful events and displayed his leadership skills. I believe that any organization would be lucky to have someone like Justin on their team. I’d recommend him without reservation.”

 

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